New Local Ads and Searches – Good or Bad??
- Geo IP positions predicts your location
So, i usually don’t like clicking on ads, but this one caught my eye. See, this ad claims that the writer is from my town. For a second I was like “Wow, MSN is pulling local advertiser’s ads into my search. Neat!” Then, I got suspicious. (I have curiosity issues. “Because it just is” is not an answer!) I took my handy pointer, shift selected my town’s name and clicked on view selection source (Firefox feature). And here is what I found:
<script src="http://j.maxmind.com/app/geoip.js"> </script> <script type="text/javascript"> <!-- document.write(geoip_city()); // --> </script>Valley Cottage, <script type="text/javascript"> <!-- document.write(geoip_region()); // --> </script> NY
So, what does this do? It takes your computer or internet service providers unique IP address, sends it to another site and finds out where your computer is located. It then writes you city, and region into the ad. Now, granted, they wanted to get my attention and they got it. But, isn’t this a false claim? Don’t companies get in trouble for this??
Allyson Johnson is not from Valley Cottage, and even if she did have a story to tell…
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